3 Specific Components Of Offers That Fly Off The Shelf

Before you start thinking about what strategies you will implement to bring in paying clients in 2017, you’ve got to be SUPER clear about your offer.

Because a SOLID plan without a CLEAR and SPECIFIC offer won’t work.

You’ve got to have both!

So in today’s post, I want to share the 3 components of a CLEAR SPECIFIC offer that will make you the obvious choice for your clients amongst the sea of coaches out there.

(Please read every word of this post. I assure you that if you read and implement, you will experience more profits).

1. SPECIFIC PERSON

Who are the specific people that will benefit from your offer? You’ve got to be clear about this for every single offer you create.

I know you are probably thinking….‘but… Ruth, won’t I leave a lot of people out if I get specific?’

Yes you will!

And that’s a great thing because when you get specific, the people you are meant to help will hear you loud and clear because your offer is directly targeted to them.

If you are trying to help everyone, your message gets blurry, diluted and lost in the crowd.

2. BIG BURNING URGENT PROBLEM

What is the big URGENT problem that your clients what to solve NOW…not next month, or next year….or someday….but NOW!!!

For example, in my business, the BIG BURNING URGENT problem that my clients have is that they want simple strategies to find and sign up quality premium clients now. They are sick and tired of doing lots of busy work and not getting results so they want strategies that work!

Also understand the WHY behind why they want a solution to their BIG BURNING URGENT PROBLEM.

So for example, why do they want to loose weight?

Why do they want more clients?

Why do they want to increase their revenue?

I know the answer seems quite obvious, but if you dig deep into these questions, you’ll understand the MOTIVATION behind why your clients want what they want.

Knowing this and understanding their MOTIVATION is super important when you start marketing and implementing strategies to attract potential clients.

SO MY QUESTION FOR YOU:

What’s the big burning urgent problem your clients are facing right now and WHY do they want a solution to that specific problem….dig deep and get super clear on that.

3. SPECIFIC RESULTS

What exactly will your clients gain from your work together?

You must be very clear on the specific transformation or results they will experience as a result of working with you. That is WHAT your potential clients are interested in – RESULTS!

If you are going to be successful at signing up high-paying clients, you better nail this piece. No one is going to pay thousands of dollars for something that is ambiguous and unclear.

Remember that SPECIFICITY is key if you are serious about bringing in clients.

So before you start planning out your strategies for 2017, STOP, take a moment to review these 3 components of your offer.

Once you have these 3 parts nailed down to a T, then all your plans and strategies will work so much better and you’ll be well on your way to a profitable 2017!

If you are still unsure about what your plan is to bring on high paying clients in 2017, book a strategy call with me.

This session is for you if you have worked so hard in 2016 and haven’t produced any results and you are looking to change that situation in 2017.

On this call, we will look at what’s not working and create a clear plan to help you move forward and attract high-paying clients who value your work and pay you exactly what you want.

By the end of this no-obligation strategy call, I can assure you that you’ll be feeling confident and you will have a clear plan for your business in 2017.