In the very early days of my business, I was charging $1500 for my 90 day program and guess what, people found a reason not to buy it!
It was always one excuse after the other and many outright NO’s!
I thought $1500 would be very ‘affordable’ for most people considering that other similar programs were double or triple the price…
But….I heard crickets!!
When it went up to $3500 (that’s more than double the price), the irony is that people bought!
It was an immediate yes with immediate payment too!
So I came to realise that it’s NOT ABOUT HOW MUCH IT IS!
It’s about the VALUE people see in your programs.
If you are struggling to sell your programs, I can assure you that it’s NOT because of the price tag, it’s because….
People are not seeing the VALUE! Period!!
And for me, that was something I had to work on daily and that I still continue to work on!
I had to find ways to communicate the VALUE of what I did.
I had to be really clear on what my ideal clients wanted and speak directly to that.
I also had to get really clear on what their challenges were so I could create my marketing messages around that.
So here are some questions you can start to ask yourself….
- What do your ideal clients REALLY REALLY want?
- How does NOT having what they really want, make them feel?
- How would their lives be BETTER OFF after working with you?
Communicate that CONSISTENTLY, share your story as well, and FILL UP YOUR CALENDAR with discovery calls.
Do that consistently and you will sign up at LEAST one or two clients!
Then rinse and repeat for more clients!
Hope this helps you.
P.S. If you are have never booked a paying client ever, and you are done with free clients then I’d love to invite you to a Stand Out, Get Booked Assessment.
We will use this session to get clear on why you are not booking enough discovery calls and then we’ll map out a strategy that you can immediately implement to fill up your calendar with discovery calls until you are FULLY BOOKED with clients!
Once you master the process of booking consistent discovery calls, you’ll never have a lack of clients.
I have limited sessions each week. Reserve your spot now! RuthAladeInspired.com/stand-out
(Biz Coach & Clarity Expert)
You’re indeed an entrepreneur… Price really doesn’t matters…