Hopeful Marketing Versus Expert Marketing

Here’s what hope marketing looks like….

– throwing a bunch of stuff at the wall, crossing your fingers and hoping that something sticks.

For you, that could look like going with the latest fads in marketing……

…..jumping on every webinar that pops up in your news feed….

……downloading every single free offer…..

…..posting your ‘free sessions’ in 20 different groups hoping and praying that someone jumps on a consultation call with you and signs up!

…..spending all your precious evenings at networking events…

These strategies can work, I’m not against them but it’s not sustainable for long term growth.

At one point or the other, you will be left confused and exhausted with tiny results!

Let’s see what SKILLFUL MARKETING looks like:

It’s having an over arching strategy and following through on it.

It’s having PURPOSE behind everything you do in your business. It’s seeing the END RESULT right from the start.

For example if you are creating a freebie offer, you know exactly what the purpose is and you have a strategy to take someone from stranger to RAVING FAN to CLIENT.

Start with the end result in mind.

When you have an over arching strategy and you are no longer doing things haphazardly, and you will bring in clients with ease instead.

I’m working on a new webinar that will show you EXACTLY how this process works.

Stay tuned.

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P.S. Want to sign up at least 2-3 high paying clients this month?

Here are 11 ideas that I have either implemented myself or that I learned from my coaches and mentors => http://ruthaladeinspired.com/pdf-paying-clients

P.P.S. The term ‘hope marketing’ was coined by a popular internet marketer, Jeff Walker.